Having worked as a digital PR for almost two years now, one of the things I love most about working in the industry is how open everyone is in sharing tips, learnings and most importantly, the failings we all experience in our creative campaigns, outreach strategy and even personal productivity and team management.
Everyone helps each other.
And as a digital PR (and also as a supposed adult), I’ve realised that we are all just a work in progress, trying our best – there’s always more to learn, more to improve on and unexpected challenges to adapt to (cough, cough COVID-19).
So in the spirit of sharing, learning from our failures, and being a work in progress, I’d like to give you a very warm welcome to the first issue of
Work in PRogress.
In each issue of this bi-weekly newsletter, I’ll be highlighting my favourite PR campaigns, some of the best articles, tips and learnings shared from the past two weeks, as well as speaking opportunities for you to practice getting your voice heard (once events are back up and running post-coronavirus). And if this wasn’t enough for you to sink your teeth into every other Friday, I’ll also be sharing an interview with some of the most talented and successful people in the biz, on what being a Work in PRogress means to them.
Enjoy, and I’d love to hear any feedback or suggestions of cool campaigns, speaking opps or educating articles on
Issue #1 – Fave PR Campaigns
My fave PR campaigns from the last two weeks…
- This hugely topical and super cool campaign by BestHeating looks at the rooms in your house that are most likely to cause arguments – though having worked from home for a few days with my partner now, I personally would have to report every room.
- The world’s first adult ‘kinder-inspired’ Easter egg has been released by sex toy brand Ricky.com – “just don’t let the Easter bunny get yours mixed up with the kids”.
- This nifty tool lets you calculate how much toilet paper you will need to survive the coronavirus pandemic – *runs to corner shop to restock immediately*
- In non-coronavirus related content news, Arlo and Jacob have created a quiz which lets you guess the film based on some of the most highly requested movie star living rooms. Take the quiz here.
- Less PR campaign, more lovely act of kindness from top brand Pret, who on Wednesday offered NHS workers free hot drinks on the house.
- Audley Villages recently launched this campaign which looks at the best activities to keep your brain healthy whilst at home.
- And as a life-long fan of Cinderella I was thrilled with the results of this campaign, by Play Like Mum which reveals every country’s favourite Disney princess.
Develop your skills..
Learn something new and discover useful resources this Friday morn with my fave tips, tricks and informative articles from the last fortnight:
- I loved this tip from David White about how to keep on top of what’s relevant for news-jacking/reactive PR opportunities. Read his tweet to find out more.
- Saffron Shergill has created a super useful white paper, which provides data on the types of publications submitting ResponseSource enquiries for each holiday. Check out the insights by downloading the report here.
- Worrying about landing coverage in a global pandemic? I feel ya. Luckily for us, Jade Beddington has pulled together a list of journalists looking for non-coronavirus related content
- Following on from her talk at BristolSEO in February, Fran Griffin shares her slides on how to practice digital PR on a budget, sharing examples of link-building campaigns that ‘don’t cost the earth’. A really informative deck (with a tasty Pancake Day theme!). Check the slides out here.
- I also found this article by Kevin Gibbons on the impact of coronavirus on SEO really insightful and topical for SEOs everywhere.
- Finally a big shout out to one of my all-time favourite resources and inspiration for the conception of Work in PRogress – Mark Porter’s newsletter, Content Curated. The newsletter is such a great round-up of cool content, and is one of my favourite things to land in my inbox every month. Sign up here, if you haven’t already.
This issue’s Work in PRogress – Marina Plummer
This week’s Work in PRogress is one of my favourite friends – the wonderful Marina Plummer, who is a digital PR manager at Kaizen. Read the full interview with Marina on my blog, linked below.
And that’s it!
Please direct all feedback, suggestions and any events, training courses or campaigns you think should be included in this newsletter to:
And catch up on other issues of Work in PRogress here.