Hi there,
Welcome to the fourth issue of Work in PRogress!
I can’t believe it’s been six weeks since I started the newsletter, which means its been almost six weeks of lockdown, six weeks of being in my new job and six weeks of almost settling into some sort of (very indoor-based) routine.
Anyone else feel like time is just flying by at the moment?
While we’ve been staying indoors, journalists, digital PRs and SEOs alike have been delivering loads of great content and campaigns, as well as lots of webinars, virtual conferences and videos for us all to learn from.
As ever, it’s so nice to be working in an industry which offers so much support and knowledge to one another, making things a little easier in times of crisis.
If you come across any content or campaigns that you love over the next two weeks, please send ’em my way – I love discovering cool new campaigns (and sharing them with others in this newsletter!)
Stay safe and enjoy this issue.
Abi x
Issue #4 – Fave PR Campaigns
My fave PR campaigns from the last two weeks…
- One of my fave campaigns that I’ve seen from the last two weeks is this game by Select Car Leasing, which challenges you to react and brake quicker than Tesla’s Automatic Emergency Braking (AEB) system.
- I also loved this ‘Work out your walkies’ calculator which allows you to calculate the number of laps you’d need to walk around your garden to give your pooch the exercise he or she needs. What’s not to love?!
- Having weird, vivid dreams at the moment? Me too. And apparently, according to research by AGY47 we’re not the only ones, with Google searches for “Why am I dreaming about my ex?” increasing by 2,450 percent since last month!
- As a long-time lover of a good map, I really liked this US Font Map from Statesider which found that over 222 fonts are named after places in the US, with at least one font for every state.
- Showing that the ‘dream job’ campaigns are not dead, I loved this ‘sex toy tester’ job call campaign from Ricky.com. Super on-brand, perfectly topical for isolation, and apparently received over 1,000 applications in 24 hours.
- Finally, not a campaign, but I am LOVING Louise Parker’s digital PR TikToks – this one had me in absolute stitches. A must watch, if you haven’t seen them already.
Develop your skills..
Learn something new and discover useful resources this Friday morn with my fave tips, tricks and informative articles from the last fortnight:
- I really enjoyed this article by Surena Chande who, along with insights from journalists such as Almara Abgarian, Sian Elvin, Rachel Pugh and Angelica Malin, shares her top tips on how to navigate Digital PR during a pandemic.
- Survey campaigns sometimes get a bad rep but I loved this thread by Katheryn Watson on how to create impactful surveys to use in digital PR campaigns.
- Another brilliant Twitter thread by Carrie Rose, who last week was imparting her wisdom on how to use competitors’ content to inform your ideation strategy. Check it out here.
- If you’re looking for something to watch (or listen to while working) I really enjoyed catching up on this webinar hosted by Answer The Public on how to use search listening data to read people’s minds and make better decisions.
- Lastly, I wanted to share this video by Alex Hickson which is a round up of some really great resources collected by Alex and Iona Townsley for their newly set up group ‘On The Bench’, for members of the digital PR industry who have been recently furloughed. Such a great idea, and once again indicative of how lovely and supportive the digital PR/SEO industry is. Get in touch with Alex or Iona if you’ve been furloughed and would like to join the group!
This issue’s Work in PRogress – Jessica Pardoe
This week’s Work in PRogress is the lovely Jessica Pardoe, PR & Digital Media Account Executive at Source PR and award-winning PR blogger. Read the full interview with Jessica on my blog, linked below.
And that’s it!
Please direct all feedback, suggestions and any events, training courses or campaigns you think should be included in this newsletter to:
📩 abigailebennetts@gmail.com 📩
And catch up on other issues of Work in PRogress here.
Abigail Emily Bennetts 