16 things you’ll only know if you work in digital PR

Trying to explain your job to your friends and family when working in the digital PR and SEO industry is difficult, and trying to explain the everyday struggles of a digital PR is even harder. But there are some things that only a digital PR can relate to…

1. When you Google your client’s name after the weekend and a load of new coverage comes up

via Giphy

2. Waiting for a big warm lead to be published

via Giphy

3. When they have a ‘no-linking policy’

via Will Hobson

4. When the journo asks for a comment from the client and say they need it ASAP

via Giphy

5. When you’re waiting for the client to sign off the quote and they’re taking longer than five minutes

via Giphy

6. When you send a pitch email with a typo but you’re too late to ‘unsend’

via Giphy

7. Client: “It would’ve been great if this was a follow link

via Giphy

8. When you get the email saying “We’ve added a link“.

via Will Hobson

9. When they want results like [insert viral PR campaign here]

via Meme Generator

10. When you see a #journorequest that is perfect for one of your clients and no-one’s replied to it yet

via Giphy

11. When a journalist comes back with an unnecessarily rude reply

via Giphy

12. When it’s been a slow day links-wise for you at work and everyone on Twitter is talking about the banging coverage they’ve landed

via Giphy

13. When the account manager asks you how outreach is going knowing fully well there’s no links yet

via Louise Parker

14. When you’re emailing a journalist with the same name as you

via Abi Bennetts

15. When you’ve got to do some ideation but you’re just not in the right headspace

via Giphy

16. When you have to pitch via contact form

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