Hi there,
2020 really is proving to be a year like none before it, forcing us to stop and look around, and enforce change.
The events that have taken place all over the world over the past two weeks have made me realise more than ever the importance of being able to declare yourself as a work in progress, committed to change, rather than someone too scared to speak out.
I, along with many others I know, have been examining my privilege more than ever before over the past few weeks, and educating myself on the ways I can best stand against racism, oppression and inequality.
I would urge readers now more than ever to use this time to have conversations you might not normally have about racial inequality. If you don’t feel knowledgable enough; educate yourself. We are all going to get things wrong sometimes, and it’s going to be uncomfortable; but from discomfort, comes growth.
“Life isn’t about being right. It’s about being understanding, compassionate and kind towards one another, regardless of our differences.”
Enjoy this issue of Work in PRogress!
📩abigailebennetts@gmail.com 📩
Abi x
Issue #7 -Fave PR Campaigns
My fave PR campaigns from the last two weeks…
- Super topical campaign by Currys who have revealed the most common kitchen germs and how to beat them.
- I loved this campaign by On The Market, which reveals the best virtual property viewings you can do right now in lockdown!
- This campaign by Paymentsense got me craving that feeling of sitting in an airport with a drink (and a big bag of last-minute toiletries from Boots), having revealed the holiday destinations people want to travel to after lockdown.
- Another campaign showing that journalists are still keen for travel content is this campaign, in which JRPass are looking for the world’s first virtual travel reviewer.
- Finally, having felt like I’ve been living in some dystopian TV drama these past three months, I loved this billboard campaign which sees posters dotted around bus stops in Madrid, featuring the text: “Black Mirror. 6th season. Live now, everywhere.” above a literal mirror. Genius.
Develop your skills..
Learn something new and discover useful resources this Friday morn with my fave tips, tricks and informative articles from the last fortnight:
- George Driscoll has written this super interesting guide on how to use Reddit for digital PR.
- I loved this article by Amy Kean about how to create great company culture (spoiler alert: free coffee and bagels isn’t the answer!)
- I really enjoyed this episode of Andi Jarvis’ podcast, Strategy Sessions in which Andi chats to Rand Fishkin and Greg Gifford, and also (in the midst of George Floyd’s death) discusses what it’s like being black in the UK. A must-listen!
- This guide on how to make more data-driven decisions when link building, by Cody West, is incredibly interesting and worth reading for anyone who builds links.
- I also thoroughly enjoyed this insightful article about what makes journalists open your pitch emails, by Abby Chinery.
- And finally, I loved this article by Alex Jones on whether content syndication is your secret weapon to successful PR.
Speaking opportunities
🚨In light of the current COVID-19 crisis, I will be putting a pause on this section of the newsletter, until events organisers re-gain more clarity on when all events can be re-scheduled safely.🚨
However, if you organise (or know of) an amazing digital PR, SEO, or digital marketing event please do submit the details of the event below. I will share these events with subscribers as soon as normal life resumes!
Submit your SEO, digital PR or marketing events here
This issue’s Work in PRogress – Beth Nunnington
This week’s Work in PRogress is the wonderful Beth Nunnington, PR Director at Journey Further.
Read the full interview with Beth on my blog, linked below.
And that’s it!
Please direct all feedback, suggestions and any events, training courses or campaigns you think should be included in this newsletter to: 📩 abigailebennetts@gmail.com 📩
And catch up on other issues of Work in PRogress here.
Abigail Emily Bennetts 