Work in PRogress – Issue Nine – Abigail Emily Bennetts

Hi there,

Welcome back to another issue of Work in PRogress!

Issue nine is filled with some brilliant campaigns and top tips from the past three weeks, as well as some great events to virtually attend.

As ever, please keep sending me your favourite content campaigns, resources, and online events to include in the newsletter – I love seeing what everyone’s been working on, and sharing them with the industry.

Happy Friday!

📩abigailebennetts@gmail.com 📩

Abi x

Issue #9 – Fave PR Campaigns

My fave PR campaigns from the last two weeks…

I love a toilet campaign, and I love a TripAdvisor scrape and so this campaign by Latham’s Hardware, which reveals the dirtiest restaurant toilets post-lockdown, did not disappoint.
Not so much a campaign, but I loved this research by Natalia Komarova, who analysed the database AcousticBrainz to reveal that pop music is getting happier and faster. One of my mates even told me about it in the pub before it hit my Twitter timeline: pub test = passed.
I really liked the simplicity of the data used in this campaign by Raisin which reveals whether money does actually buy happiness, by adding together happiness and salary scores in countries around the world.
Who runs the world? Girls! And it’s been proven yet again with this campaign from Birds Eye, who have replaced Captain Birds Eye with a woman for the first time in history.
Finally, if you haven’t already, I implore you to sign up for your FREE (free!) ebook from Mark Johnstone aka Content Hubble which analyses 31 content campaigns that have earned 11,882 links.

Develop your skills..

Learn something new and discover useful resources this Friday morn with my fave tips, tricks and informative articles from the last fortnight:

Another great tip from David White on how to build links outside of campaign promotion. The devil works hard, but link builders perhaps work harder.
As someone who originally started out believing that Tuesday launches are gospel and to avoid Friday outreach at all costs (young and foolish I know), this study shows that maybe a Friday pitch is the way forward…
I found this guide to nofollow links by ContentKing super detailed and informative for beginners and experienced SEOs alike.
I loved this thread by Olivia Smith about what to do when brands launch a campaign that’s similar to your own, which has not yet been launched. We’ve all been there, and there are some really great insights in the thread to take note of.
Well designed data visualisations can tell stories in a way that words sometimes can’t, however I really enjoyed this article by Katherine Foley for Quartz, who reveals how bad Covid-19 data visualisations mislead the public.
My third and final thread of the issue is this wonderful Twitter thread by Alex Hickson, which was full of brilliant tips for newbies starting out in the industry.

Must-attend events…

Fantastic events to virtually attend over the next couple of weeks include…

UNCANNED – UNCANNED is a one day, online-only conference designed for ambitious marketing professionals looking to be the marketing leaders of the future. The event is taking place on 23rd September, and so far speakers on the lineup include marketing leaders from brands such as Bloom and Wild, WWF, and Klarna – save the date!
DRINK :// Digital Marketing Meetup – Usually taking place in Nottingham, but currently taking place online, DRINK :// is a meet-up for digital marketers to learn from a whole range of speaker experts. My wonderful friend Marina Plummer will be speaking at the next meet-up taking place on July 30th at 6pm – not one to be missed!
Pint-Sized Marketing Meetup – Another one for the July 30th, but taking place at the slightly earlier time of 5pm, is the hugely popular Pint-Sized Marketing Meetup – and now you can enjoy the event from home! The lineup includes the incredibly talented Thea Chippendale and Barry Adams – oh and I will be rambling on about psychology principles to power digital PR success for the first 20 mins.

If you organise (or know of) an amazing digital PR, SEO, or digital marketing event please do submit the details of the event below (it’s hard to keep up with every event that’s going on each week!), and I will share these events with subscribers each issue.

Submit your SEO, digital PR or marketing events here

This issue’s Work in PRogress – Olivia Smith

This week’s Work in PRogress is the wonderful Olivia Smith, Head of PR at Digitaloft. Read the full interview with Olivia on my blog, linked below.

Read more