Work in PRogress – Issue Eleven – Abigail Emily Bennetts

Hi there,

Welcome to issue number 11 of Work in PRogress!

Today in my lil intro I wanted to talk about books (the beauty of having my own newsletter where I can chat about any old random shit, right?).

Books for me are such a huge part of my life and always have been, as the book-devouring daughter of a mother who has worked for a publishing company for the last 20 years.

Not only is reading one of my favourite ways to relax, switch off and recharge, but books are also (along with podcasts) one of the main ways I learn new things, develop my skills and work on my personal development.

I’ve read some pretty great non-fiction books over the last few months and seeing as this newsletter is all about personal development and learning, I thought it might be nice to kick things off with a few recommendations…

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My fave non fiction reads…

– The Source – Dr Tara Stewart (though I’d recommend reading The Secret – Rhonda Byrne as a nice intro to this book, if you haven’t already)

– Alive at Work – Daniel M Cable

– The Discomfort Zone – Farrah Storr

– Shoe Dog – Phil Knight

– You Are A Badass – Jen Sincero

– How to Own the Room – Viv Groskop

Obviously these are just a few of my long list of favourites, and I am a huge book nerd (and always on the lookout for my next read) so please get in touch if you have any book recommendations, or want to chat recent reads.

As ever, please also keep sending me your blog posts, campaigns and events that you’ve loved or are proud of – I love seeing what everyone is up to and finding new content that I can share with subscribers!

Happy Friday!

📩abigailebennetts@gmail.com 📩

Abi x

Issue #11 – Fave PR Campaigns

My fave PR campaigns from the last two weeks…

My first favourite piece of content for this issue is this beautiful interactive which looks at 2,242 illustrations from James Sowerby’s compendium of knowledge about mineralogy. Thanks to Vince Nero for drawing my attention to this.
Burger King do shite chips (fight me), but great PR. This time I loved this campaign which saw the brand print orders onto face masks so that customers don’t even have to speak when ordering. Having had a few muffled transactions in shops and cafes recently, I think this is genius.
This brilliant campaign from dating app Badoo caught my attention earlier this week, because of the gorgeous graphics and great message of celebrating the single people who have stayed at home and resisted the urge to mix households during lockdown.
Another stunning piece of data journalism by Mona Chalabi last week which revealed the NYPD officers which have the most complaints against them. View and read here.
I loved this campaign by Barratt Homes, which reveals how to style your home entrance based on your zodiac signs. Granted, this probably wasn’t calculated using exact science, however mine was spookily accurate (even down to the lucky number!) and the illustrations are beautiful. Lovely stuff.
Finally, I was a bit late to finding this, but I really enjoyed this dating timeline by Liana Finck for Man Repeller. Man Repeller + infographics, we love to see it.

Develop your skills..

Learn something new and discover useful resources this Friday morn with my fave tips, tricks and informative articles from the last fortnight:

To kick things off this week, I really enjoyed this super topical blog post by one of my fave bloggers Jessica Pardoe, which explores how a lack of diversity is damaging brands.
Not PR or SEO related specifically, but I adored this article by Arthur Brooks for The Atlantic about how “the pursuit of achievement distracts from the deeply ordinary activities and relationships that make life meaningful.”
Saffron Shergill did a brilliant talk about personal branding at Sheffield DM last week (and I’m not just saying that because she very kindly mentioned this newsletter in her talk!) It was such an insightful presentation, with tips on how to market yourself that are useful to anyone, regardless of your industry or speciality. You can catch up on her talk here.
Finally, I really enjoyed this article by previous Work in PRogress guest Beth Nunnington, on why product placement should be central to your SEO strategy.

Must-attend events…

Fantastic events to virtually attend over the next couple of weeks include…

JBH are hosting another of their webinars on Tuesday 18th August, with a really interesting topic this time. Register to watch Jane Hunt and Alex Hickson talk about how to cut through the digital PR bullshit.
I’m really looking forward to these Grow Your Agency webinars hosted by Andi Jarvis (with one of them taking place this afternoon)! He’s got some amazing guests lined up with the likes of Carrie Rose, Tom Etherington, Paddy Moogan and Stacey MacNaught. Register here.

If you organise (or know of) an amazing digital PR, SEO, or digital marketing event please do submit the details of the event below (it’s hard to keep up with every event that’s going on each week!), and I will share these events with subscribers each issue.

Submit your SEO, digital PR or marketing events here

This issue’s Work in PRogress – Chris Nunn

This week’s Work in PRogress is the brilliant digital PR consultant Chris Nunn. Read the full interview with Chris on my blog, linked below.

Read more