Work In PRogress – Issue Thirteen – Abigail Emily Bennetts

Hi there,

Apologies for the late issue this week. In a whirlwind of excitement (and prosecco) after returning to a real life office to meet my colleagues for the first time, I didn’t get round to sending this issue last Friday!

Issue 13 marks six months of what has become one of my favourite things to do in my life.

When I started Work in PRogress in my week off before starting a new job, I never expected that I’d enjoy creating this lil newsletter as much as I do. Nor would I ever have expected that so many of you would subscribe, tune into my ramblings, and give such kind feedback.

So here’s to many more months of long rambling intros, discovering amazing new campaigns and reading all about the PR stars in our industry. ✨🔗📩

Enjoy issue #13 of Work in PRogress and have a wonderful Tuesday!

📩abigailebennetts@gmail.com 📩

Abi x

Issue #13 – Fave PR Campaigns

My fave PR campaigns from the last two weeks…

As someone with an unwavering top three of my favourite ever service stations (Leicester Forest East, Leigh Delamere and Gloucester, if you’re asking), I really enjoyed this campaign by carwow, which reveals the UK’s most vegan friendly motorway service stations.
Having found learning to drive in 2015 a pretty stressful administration nightmare, I can’t imagine what learning to drive in the midst of a pandemic must be like. This campaign by the Local Driving School looks at the fastest and slowest UK locations to get your driving license, by analysing factors such as cancellations, learner to instructor ratio, and more.
Another issue, another beaut illustration from Mona Chalabi, this time showing which countries have the most (and least) mandatory paid vacations.
Love a billboard, love anything from Innocent. This brilliantly heartwarming billboard series was created to remind people about some of the things they might have forgotten this year.
I am craving a dancefloor, and this super interesting new project from Pudding got me dreaming of a boogie. Explore a data-led theory to generationally divide dance floors here.
I’m sure most of you have already seen this genius campaign by Canine Cottages, which reveals that doggies lil heartbeats increase by over 46% when you tell them you love them! 😍 Cue lots of under-the-breath love confessions on my morning walk.

Develop your skills..

Learn something new and discover useful resources this Tuesday morn with my fave tips, tricks and informative articles from the last fortnight:

Kicking off the PR skillz this week is a great Twitter thread by Mark Rofe which reveals 15 tips on how to find journos’ (or anyone else’s) email address. Read and take note here.
This informative blog from Amy Leach shows all the best free digital marketing certifications you can take – perfect for newbies in the industry, or anyone looking to brush up on their digital skills, without spending a penny!
This digital PR tech stack from Sarah Evans details all the best tools for media opps, finding journos, SEO, content and more. Super useful, especially for smaller agencies or those just starting out!
Another super insightful Twitter thread, this time from the incredible Kirsty Hulse. Anyone who knows me knows I’m a huge Kirsty Hulse fangirl, and I loved these tips on how to maintain productivity and motivation.
Finally, I loved catching up on this webinar recently, in which Surena Chande shares her top tips on how to pitch journalists and get their attention.

This issue’s Work in PRogress – Katheryn Watson

This week’s Work in PRogress is the wonderful Katheryn Watson, Senior Digital PR & Outreach Manager at Jellyfish. Read the full interview with Katheryn on my blog, linked below.

Read more