Work In PRogress – Issue Seventeen

Hi there,

Happy Friday and hope y’all have had a good week!

February’s issue has rolled around very very quickly after a busy month of lighter mornings, snowy views out my window and just yesterday: a day of hosting Digitaloft’s second Digital PR Summit.

A brilliant day with filled with so many familiar faces, sharing knowledge and learning from each other – one of those days where I’m reminded why I love working in the industry.

Not long until March, which marks a year since I started this newsletter, and I’ve got a special edition in the works…

It feels like a really exciting time to be in the industry at the moment, with so much incredible work being produced and so many amazing opportunities about.

Enjoy February’s issue and have a wonderful day! 

đź“©abigailebennetts@gmail.com đź“©

Abi x


Issue #17 – Fave PR Campaigns

My fave PR campaigns from the last month…

  • I loved these amazing images, which show famous paintings and historical figures being recreated using artificial intelligence. Thanks to Gisele Navarro for this spot.
  • As a massive Ketchup lover, I loved this campaign, as discovered by Andrew Bloch, in which people around the world were asked in focus groups to draw what they thought a bottle of Ketchup looked like (most of which were Heinz bottles). The study was later revealed to be funded by Heinz, who have turned the concepts into personalised bottles and billboard ads – genius.
  • I recently stumbled across this super cool campaign by Marmalade which uses an FOI to show how much learner drivers have lost during lockdown. The petition which this campaign was paired with, was even featured in parliament! 
  • I also ADORED these Pasta Playlists, as discovered by Katheryn Watson. Love pasta, love playlists, love cool content = win, win, win. 
  • Finally, keeping to theme of food and as a big lover of Nando’s (yes, I know I’m basic) I loved this heat map which displays drive times to the nearest Nando’s. Discovered via Andy Kirk’s Visualising Data

Develop your skills...

Learn something new and discover useful resources with my fave tips, tricks and informative articles from the last month:

  • Mark Rofe yet again dishing out the top tips on Twitter, this time showing everyone how to search for journalist bylines in the source code of an article. Level up your journo finding skills here
  • I’m super excited for the Content Marketing Association’s ‘Content Breakfast’ in which Work in PRogress alumni Shaun Hill will be chatting about all things Evergreen Content. Sign up to listen to all of Shaun’s pearls of wisdom here
  • Anyone who’s ever attended one before, will know that Kirsty Hulse’s webinars and sessions are the absolute best, and so incredibly valuable no matter what you specialise in. Luckily for us, Kirsty is running another of her sessions in a couple of weeks time, named ‘How Not To Hate Everything Hahahaha’ = Needed. Sign up here.
  • Brighton SEO is back! Providing some amazing online sessions for anyone working in SEO, the even is returning (to our screens) at the end of March. I’m also incredibly excited to say that lil ol’ me is part of this year’s lineup – you can sign up to my talk here
  • I’ve been loving Mark Johnstone’s Content hubble blogs with current topics including how you block your creativity (and what to do about it), and two words to boost productivity. Check them out here

This issue’s Work in PRogress – Fran Griffin

My Work in PRogress this week is the wonderful Fran Griffin, who works as a freelance PR specialist. 

You can read the full interview with Fran on my blog below.

Read more


And that’s it!

Please direct all feedback, suggestions and any events, training courses or campaigns you think should be included in this newsletter to:

 abigailebennetts@gmail.com 

And catch up on other issues of Work in PRogress here.


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